New India Electricals Limited

New India Electricals Limited

Bengaluru, Karnataka
GST No. 29AAACN4747J1Z4
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New India Electricals Limited.,” established in 1994, is one of India’s largest Electrical & Engineering companies engaged as a manufacturer, exporter and supplier with 6 offices all over India and 4 overseas offices, New India has shown that Indian engineering is the key to industrialization and growth. Our Offered products range consists of Centrifugal Pump, Switchgear Panels, Low Voltage AC Motors, Gear Pumps, DC Motors, AC And DC Drives, Metal Valves, Brake Motor, Power and Distribution Transformers, Gear Box, etc or many more.  All offered products are built using the most advanced technology.

From the beginning our focus has been on servicing the electrical engineering industry as an importer, stockiest & distributor, today the group has diversified into manufacturing, trading and exports.

“NIE Power & Engineering Private Limited” an ABB System House is a New India Electricals Group company established in 1996. Our focus areas are, Industrial Engineering & Power System engineering for the last 13+ years.

For over 4 decades, customers have relied on NIEL to deliver products and services to meet their quality, durability and performance needs. Today our Solutions enable customers to achieve, system reliability, operating efficiency and quality for their products and factories. Our Core team ensures that every customer gets the right product, at the right price with on-time delivery.

We are thankful to Mr Nipun Desai for our accomplishment story and high organizational goals

Company Factsheet

Basic Information

Nature of Business
Exporter and Manufacturer
Additional Business
  • Supplier
  • Exporter
Company CEO
Nipul Desai
Registered Address
Power House, No. 18, J.C. Road, Bengaluru- 560002, Karnataka, India
Total Number of Employees
51 to 100 People
Year of Establishment
Legal Status of Firm
Limited Company (Ltd./Pvt.Ltd.)
Annual Turnover
Rs. 25 - 50 Crore
Trade & Market
Export Percentage
upto 20%
Statutory Profile
Tan No.
Packaging/Payment and Shipment Details
Payment Mode
  • Cash
  • Credit Card
  • Cheque
  • Bank Transfer
  • Online
Shipment Mode
  • By Road
  • By Air
  • By Sea
  • By Cargo
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Our Vision

Our aim is to provide a comprehensive range of highly reliable systems & equipments. With the right mix of Quality products, a WORLD-CLASS Team and 40 years of reputable experience we offer ideal and techno-economic solutions.
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Our Infrastructure

We have a topnotch position with our infrastructure base. It consists of all the modern and latest technology machines. Our infrastructure has been segmented into many different parts according to their work. All the departments work in close coordination with each other. In adding to this, owing to these reasons, we have been able to deliver products within a limited time to attain complete satisfaction.
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Our Infrastructure

Quality Policy

  • Our organization delights customer by marketing quality products and services at optimum cost on time through continual improvement.
  • We achieve this by reviewing the effectiveness of quality management system, quality policy and quality objectives.
  • We shall continuously strive to achieve and sustain a reputation for quality and reliability to all customers.
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Our Mission

To provide high Quality products & services at Optimal cost and On time Delivery Through continual improvements.
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Quality Objectives

Quality being our aim, we ensure stringent quality checking and measurements at every stage of production. To provide a qualitative range of products to our clients, we undertake extensive research activities that help us in keeping ourselves in line with the latest market demands and enhances our market value. The finished products are tested on various parameters due to which our wide array have gained huge accolades among our clients.
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Our Founders

Late Shri Narendra M Desai(13/04/1939 to 11/2/1994):
  • “Never do business with other’s money and deliver little more than you have promised”, was his simple approach to customer satisfaction. He cherished and learnt a lot from giants like Shri Ravi Kirloskar, Shri Vijay Kirloskar, Shri O. P. Puri, Shri K. U. Menon & Shri S.V. Lathia whose advise and friendship he valued highly.
  • “Manage people with your heart”, was his approach to people management and team building. Right from the initial days he decided to work with high quality and well managed companies like Kirloskar Electric Co Ltd ; Automatic Electric Ltd ; Elecon ; MEI; Crompton Greaves Ltd and the likes. It is this approach that has helped us retain and grow along with our valued customers and suppliers.
  • As a father & elder, he has always treated life and problem solving with a positive & logical approach only, never confrontational. This is the value that has ensured a sense of Mutual Respect and Admiration in the next generation too.
  • NIEL Group is build to last with these simple yet most effective philosophies.
  • Inspite of coming from a small village and very humble beginnings He set his sights very high right from the first instant. With little business background and strong support specially Shri Champaklal Lakhani and the Desai family as a whole, he was able to build a strong foundation for the group. Even today the support of the entire family, suppliers and well-wishers is the very reason and purpose of our existence.
  • His dreams and grit is evident from the fact that the very first office he took was more than 15,000 sft in CBD Bangalore. The corner stone of his approach was to deal with strongest ethical standards but always encourage new suppliers and new customers. Even today, these principles guide us at all times.
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About Our Mentors

  • Mr. Hemanshu Narendra Desai(Chief Executive Officer): Hemanshu is known for his foresight and perfection in every aspect of work. A MBA in International Marketing and an Electrical & Electronics Engineering Graduate, he has led New India Electricals team to ensure delivering services with a high level of customer satisfaction. His strong rooted family and business values have enabled him build a strong foundation for his company. He has also nurtured excellent business relationships with his stake holders, customers and associates globally.
  • Mr. Nipul Desai(Director): Nipul is known for his focused outlook and ideations, which have enabled him, accomplish important milestones in the company. His perseverance is truly evident in the way he manages matters of the company, leadership, sales, marketing and finance. A MBA in Operations Management and a Business Graduate, he has brought about improvements in inventory management, financial management, employment etc., He is also responsible for establishing a projects division and a manufacturing unit at New India Electricals.
  • Mr. Jatin Shah(General Manager): He is the General Manager at New India Electricals Ltd having more than 15 years of experience in the Electrical and FMCG industries. He is a commerce graduate from Bangalore University with a fine blend of expertise in Marketing, Accounting, and HR. Having passed short term courses at the CA’s Institute-Bangalore and at IIM-B, he is equally adept at tackling issues of Marketing as well as Inventory and Man management with in-depth Commercial.
  • Mr. CSN Mallikarjuna(Vice President of International Marketing):Mallikarjuna is a Graduate in Electrical & Electronics Engineering, who has about 28 years of International Sales and Marketing experience. As a Vice President of International Marketing at New India Electricals, he has been instrumental in global Sales and Marketing of all the Electrical Products manufactured by the company.
  • Mr. B. K. Gopinatha Rao(Business Development Manager): Mr. Gopinatha is a Commerce Graduate, who has about 10 years of experience in National & International Exhibitions. As Manager at New India Electricals, he has excellent exposure in the exports of products whether it is the documentation, packaging or logistics etc.,
  • Mr. Mukul Bhatt(Sales Executive): Mukul A Bhatt is a B.Com Graduate,who has about 20 years of sales experience. As Sr. Sales Executive, he has efficiently managed all matters related to Accounts and sales for the Motors, Pumps and Drives at New India Electrcals which also involved customer visit both local and outstations.He initially started with accounting services and later moved to sales. Currenty doing great job in sales.
  • Mr. Lokesh(Head – Accounts): Mr. Lokesh is a Commerce Graduate, who has about 8 years of Finance and Accounting experience. As a Head – Accounts at New India Electricals, he has efficiently managed all the accounts and financial matters for both domestic and international projects.
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Major Market

Our exporting countries are:
  • USA
  • Peru
  • Sweden
  • UK
  • Malta
  • Algeria
  • Nigeria
  • Ghana
  • Finland
  • Germany
  • Turkey
  • Kuwait
  • Qatar
  • Egypt
  • Ethopia
  • Malawi
  • Iran
  • Pakistan
  • Dubai
  • Saudi Arabia
  • Kenya
  • Tanzania
  • Mozambique
  • Zambia
  • Botswana
  • South Africa
  • Yemen
  • UAE
  • Sri Lanka
  • Singapore
  • China
  • Nepal
  • Bhutan
  • Bangladesh
  • Myanmar
  • Thailand
  • Malaysia
  • Indonesia
  • Philippines
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Why Us?

Owing to the superior quality of the product range offered, we have carved afirm foothold in the domain. The products offered by us are in compliance withindustrial standards and are offered at most affordable prices. Theprofessionals appointed by us invest their long working hours inmanufacturing products as per clients' specifications and details to meet theirexact requirements.

Following are the factors that have contributed in our success:
  • Timely delivery
  • Quality-proven range
  • Wide distribution network
  • Vast industrial experience
  • Customization options
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Reach Us
Nipul Desai (Director Operations)
New India Electricals Limited
Power House, No. 18, J.C. Road
Bengaluru - 560002, Karnataka, India

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