Late Shri Narendra M Desai(13/04/1939 to 11/2/1994):
“Never do business with other’s money and deliver little more than you have promised”, was his simple approach to customer satisfaction. He cherished and learnt a lot from giants like Shri Ravi Kirloskar, Shri Vijay Kirloskar, Shri O. P. Puri, Shri K. U. Menon & Shri S.V. Lathia whose advise and friendship he valued highly.
“Manage people with your heart”, was his approach to people management and team building. Right from the initial days he decided to work with high quality and well managed companies like Kirloskar Electric Co Ltd ; Automatic Electric Ltd ; Elecon ; MEI; Crompton Greaves Ltd and the likes. It is this approach that has helped us retain and grow along with our valued customers and suppliers.
As a father & elder, he has always treated life and problem solving with a positive & logical approach only, never confrontational. This is the value that has ensured a sense of Mutual Respect and Admiration in the next generation too.
NIEL Group is build to last with these simple yet most effective philosophies.
Inspite of coming from a small village and very humble beginnings He set his sights very high right from the first instant. With little business background and strong support specially Shri Champaklal Lakhani and the Desai family as a whole, he was able to build a strong foundation for the group. Even today the support of the entire family, suppliers and well-wishers is the very reason and purpose of our existence.
His dreams and grit is evident from the fact that the very first office he took was more than 15,000 sft in CBD Bangalore. The corner stone of his approach was to deal with strongest ethical standards but always encourage new suppliers and new customers. Even today, these principles guide us at all times.
Nipul Desai (Director Operations)
New India Electricals Limited Power House, No. 18, J.C. Road Bengaluru - 560002, Karnataka, India